Jo Violeta

Jo Violeta

Marketing Manager

What does your role involve?

I’m responsible for creating and implementing the marketing strategy for the Buyers Choice national brand.

I also provide strategic support and education to the entire Buyers Choice Member Network. My mission is to empower Buyers Choice brokers with the knowledge and support they need to grow their businesses through effective marketing.

What do you love about working at Buyers Choice?

I’m proud to work for a well established, highly respected and awarded business. But what I really love about being part of the Buyers Choice team is the welcoming and fun culture. Also, Buyers Choice offers a flexible workplace, which is ideal for me as a working parent.

Why did you join the mortgage and finance industry?

It might sound cheesy, but Mortgage and Finance Brokers make dreams a reality for everyday Australians. They help people buy their dream homes, enter the property market, launch businesses and build wealth through property – who wouldn’t want to be part of that!

Ours is a dynamic and growing industry, there’s so much room for innovation, and that’s exciting. Who knows what opportunities are around the corner.

What might people not know about you?

  • I’m obsessed with listening to podcasts
  • I’m scared of birds
  • I’m in awe of people that can take their hands off the handle bars when they ride a bike (seriously HOW do they do that?!)

What are your hobbies/interests?

  • I host a podcast about home renovation and property which is heaps of fun
  • I like to bake
  • I think and talk about travelling but am definitely not travelling as much as I’d like
  • Does eating snacks and watching Netflix count as a hobby?… (asking for a friend)

What are your top three tips for mortgage brokers?

Tip 1:
Stop shouting at everyone and SPEAK to SOMEONE.

When you try to appeal to everyone you appeal to no-one. No-one feels like you’re talking to them directly, no-one feels like you ‘get’ them.

You need to identify and define your target audience. Once you get your target audience sorted, knowing which platforms to market on, what to say and when to say it will become SO MUCH easier.

Tip 2:
Provide value.

If you want to build trust, you need to demonstrate that you know your stuff and you need to help people.

Make sure that your marketing includes helpful educational content. For example, share tips for borrowers on social media and write informative blog posts about the home loan or small business finance process.

Tip 3:
Create video.

I know it can feel terrifying but getting your face on video is super valuable when it comes to connecting with potential clients.

People want to see you and get a feel for who you are. Video is an excellent way to help potential clients get to know, like and trust you before you’ve even met them.

You don’t need fancy equipment to create video, your smartphone will do the trick. As far as apps and software go to help you create video; I’m an Apple fan, so I love Clips and iMovie.