Marketing webinars and tutorial videos

Marketing your business effectively will help you attract and convert more of the clients you want to work with. However, outsourcing your marketing efforts isn’t realistic for many brokers, which is why we’ve created this comprehensive video library of marketing webinars and tutorials. These videos are available exclusively to Buyers Choice members.

We upload new videos onto this page regularly. You can also scroll down to search through our back catalogue (they’re displayed in chronological order). We cover a wide range of marketing topics including social media, search engine optimisation and email marketing, but if you can’t find what you’re looking for, email to request a topic.

Click on the video you’d like to watch.

An engaging and compelling professional bio is a powerful tool for your business. It can help you stand out, build trust and gain clients. 

But professional bios can be tricky to write. I mean where do you even start? 

In this webinar, we’ll take you through how to write a professional people will actually read. 

By the end of the webinar, you’ll know how to write a bio that: 

  • Establishes expertise and credibility 
  • Qualifies your experience and background 
  • Helps people understand why they should engage you as their broker 
  • Is SEO optimised to help your ideal customer find you

Want to get noticed by your dream clients and have your website show up on the big search engines? 

Dom Kimber (SEO Copywriter and Founder of Social Swell) can show you how. 

Watch the replay of Dom’s exclusive Q&A session for Buyers Choice to find out how to write effective content for your website or landing page. 

The world of financial services is complex, but your content shouldn’t be. The best websites cut through the jargon, are engaging, provide value for your audience and position you as an authority in your field. 

Learn how to write compelling content for your website, that will help you get found on Google. One of the most common reasons websites fail to gain traffic is poor copywriting. The good news: the brokerage world is packed with potential when it comes to content. 

Links mentioned:

Instagram is no longer just a place to post pretty photos of your lunch, it can also be a powerful tool to market your business.

11 million Australians have an Instagram account (or 51.6% of the population aged 13+). And Instagram isn’t just for teens anymore. The largest user group on Instagram are aged 25-34.

In this webinar covers the basics of marketing on Instagram including:

  • How to set up your account
  • Instagram features
  • How to write your Instagram bio
  • What and how to post
  • Instagram stories
  • How to build engagement

Here are the basics of setting up an Instagram account for your mortgage broking business.

Want to schedule posts to Facebook and/or Instagram?

Then Creator Studio could be the answer.

Jo Violeta takes you through how to use this free tool (which is built into Facebook).

Heard of Google ads but not quite sure how to use them or if they’re right for your business? Before you spend a cent on Google ads you need to watch this webinar.

Alastair MacMillan from AX Digital answers all your Google ads questions, including:

  • What are Google ads?
  • Why you should consider using Google ads to market your business?
  • How to work Google ads into your overall marketing strategy?
  • How to set up and optimise Google ads?
  • How to monitor and measure your Google ads’ performance?

If you’ve got a website or you’re thinking of building one this webinar is for you.

Website Designer and Developer Alastair MacMillan takes us through how to make sure your website generates and converts leads.

Optimising your website to generate leads is important. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.

Watch Alastair live audit mortgage broker websites and give suggestions on how they could generate more leads.

He also answered website related live questions from the audience.

This tutorial takes you through how to use the Basic Marketing Plan Template that was created especially for Buyers Choice Members.

There are plenty of different formats for a Marketing Plan. Some have a very high level of detail and offer more of a high-level view.

This template isn’t as highly detailed as others but you can use it to create a very practical road map for your marketing efforts

Here’s how to update your hours for public holidays in Google My Business.

How to request Google Reviews via SMS text message directly from your phone. Depending on the client this is an excellent option for requesting reviews. Your client will need a Google account to leave you a Google review. If they don’t have a Google account, ask them to leave you a review on your Facebook business page. Make sure you have the link to your Facebook page saved on your phone so you can quickly message it to them.

Want to appear at the top of the local search results when people search for a mortgage broker in your area? Then you need to watch this webinar.

Learn simple hacks to optimise your Google My Business account – improving your chances of showing up in the local search results.

So you’ve got a few followers on social media, or perhaps you’ve got a pretty decent email list.

How do you turn that audience into customers?

You get them to take that next step with WORDS – well written words that help your audience know, like and trust you.

Watch to learn how to write social media posts, marketing emails, blog posts and website copy (the words on your website) that help turn your audience into customers.

Buyers Choice Marketing Manager Jo Violeta shares simple ‘conversion copywriting’ tips and secrets that professional marketers use.

Learn seven easy to implement marketing ideas to generate more leads.

Plus Buyers Choice Marketing Manager answers live questions about how to effectively market your business.

Search Engine Optimisation (SEO) presentation and Q&A. 4 DIY strategies to help your website show up in Google.

This video takes you through the very first steps to create a Facebook page including:

  • First steps
  • Profile picture
  • Cover photo
  • Appointments

This video takes you through how to complete the ‘Edit Page Info’ page on your Facebook page including: Description

  • Categories
  • Website
  • Phone number
  • Email address
  • Address
  • Hours
  • Impressum
  • Price range
  • Privacy Policy

This video takes you through how to optimise your Facebook business page including:

  • Call to action button
  • Review settings
  • Create page username
  • Add a page admin
  • Our story
  • About section
  • Services
  • Inviting people to like your page

In this mini-tutorial learn how to turn a blog post into a video, WITHOUT having to show your face on camera.

It takes about 5-10 minutes to create end-to-end and can be used for multiple social media platforms including, Facebook, Instagram, IGTV, Twitter and LinkedIn.

Here’s a quick tutorial on how to repurpose the monthly Buyers Choice blog posts.

Learn how to quality and easily create content for your social media from a blog post page.

Identifying and marketing to your target market is one of the most effective strategies small businesses can use to set themselves apart from their competitors
In this presentation we explore:
  • Why you need to identify your target market
  • What are demographics and psychographics
  • Exactly how to identify and understand your target audience
  • How to effectively market to your target audience

Here’s a quick tutorial on how to send newsletters to your clients using Mailchimp.

If you need help setting up your MailChimp account watch the MailChimp account set-up tutorial.

Here’s a quick tutorial on how to set-up a MailChimp account so you can send newsletters to your clients and prospects.
Once you’ve set up your account check out our video on how to send a newsletter with Mailchimp.

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